![]() ![]() Midtown Atlanta houses the Southeast region’s greatest concentration of arts and cultural venues. One of its drawing cards is an arts focus. Its physical utilization is 80 percent compared with a 48 percent market average. At a time when doubts about being out and about linger among many Americans, Colony Square has outstripped rivals in luring folks back. Escalators whisking visitors from the parking deck to street level offer built-in UV hand sanitizing protection. It’s a Midtown gathering space and an activation area for Colony Square’s events, serving up an indoor-outdoor performance stage, soft seating, large-format LED display, interactive 3D mapping and digital art experience, as well as direct access to Politan Row.īecause the redevelopment debuted during the COVID-19 pandemic, NAP installed UVC lighting technology to destroy airborne bio-contaminants in the air filtration system. The 20,000-square-foot food hall showcases some of Atlanta’s finest locally trained culinary talent.Ī more than 10,000-square-foot, central open-air green space, the Plaza, links visitors to all Colony Square offers. The project reached completion in July 2021, when the wraps were taken off the food hall, known as Politan Row at Colony Square. Among them are interactive and non-interactive digital kiosks and LCDs, as well as Colony Square’s enormous LED display and 18 elevator cab touch-screen displays. The mixed-use development also set a new standard in technological advancement, boasting a single content management system controlling more than 45 unique digital assets. Not included in the redevelopment of Colony Square is a hospitality component, the 466-key Curio Collection by Hilton hotel. The other elements of the redevelopment include a nine-screen IPIC theater, Trust Bank branch, Primrose School of Midtown, a functional helipad that hosts a dozen exclusive annual events, dedicated rideshare zone and 24/7 onsite security. There’s also a central bar, fully equipped event space, a hidden outdoor patio. Multiple community gathering spots were unveiled, from which visitors can now conveniently step to more than 20 eateries and stores.ĭoors swung open on a 20,000-square-foot food hall with 11 purveyors. The existing office towers were reinvigorated, and joined by a pair of new Class A office-over-retail buildings. Because stores and eateries no longer had to be tucked away behind barriers, they were moved nearer the street. The formerly enclosed, once-insulated shopping mall was eliminated. Under the stewardship of NAP and managing partner Mark Toro, work proceeded while day-to-day operations of Colony Square continued. Spotting a chance to create “Midtown’s Living and Dining Room,” North American Properties (NAP) acquired the property in 2015, and set about producing an open-air, service-focused social center to serve as the center of gravity the enclave sorely lacked. Colony Square became a relic of the Me Decade, as dusty as a box of cassette tapes in your grandpa’s attic. Over the decades, Midtown grew skyward, evolved a hip and happening vibe, and lured a resident cohort of urbane sophisticates. Serving as a kind of garrison safeguarding guests from Midtown’s then-chancy byways, Colony Square offered a pair of office buildings united by an enclosed shopping mall, a hotel and a residential element. The result was Colony Square, a self-contained “micropolis” hatched three decades ahead of its time. ![]() “When Atlanta becomes a real city,” he announced, “it will happen here.”Ĭontractors would go on to forge at the site the Southeast’s very first mixed-use destination, and the biggest construction project in the history of Atlanta. More than half a century ago, a young developer and visionary named Jim Cushman pushed a stake into the soil at the intersection of 14th and Peachtree Streets in Midtown Atlanta. ![]()
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